Privacy policy

Last updated: February 22, 2026

PRIVACY POLICY

Wholesale Website
Alice Umbella (Pty) Ltd

1. Introduction

Alice Umbella (Pty) Ltd (“Alice Umbrellas”, “we”, “our”, “us”) respects the privacy of its business clients and website users.

This Privacy Policy explains how we collect, process, store, and protect personal information submitted through our wholesale website in accordance with:

  • The Protection of Personal Information Act, 4 of 2013 (POPIA)

  • The Electronic Communications and Transactions Act (ECTA)

  • Applicable South African laws

This website is intended for business customers and corporate clients.

2. Responsible Party

Alice Umbella (Pty) Ltd
Registration Number: 2016/363774/07
VAT Number: 4330275852
Address: Unit 5 Green Acres, 12 Crusher Road, Crown Mines Ext 3, Johannesburg, South Africa
Telephone: 011-728-8320
Email: info@shopaliceumbrellas.co.za

3. Information We Collect

We collect personal information submitted via:

  • Contact Us forms

  • Quotation request forms

Information collected may include:

  • Full name

  • Company name

  • Telephone number

  • Email address

  • Order quantities

  • Marketing consent (where applicable)

We only collect information necessary to respond to enquiries and provide quotations.

4. Purpose of Processing

We process personal information for the following purposes:

  • To respond to wholesale enquiries

  • To prepare and send quotations

  • To communicate regarding bulk or corporate orders

  • To manage business relationships

  • To send promotional or marketing communications (where consent has been given)

  • To comply with legal or regulatory obligations

5. Lawful Basis for Processing

Personal information is processed on the basis of:

  • Consent (where marketing opt-in is selected)

  • Legitimate business interest (responding to quotation requests)

  • Contractual necessity (where business transactions proceed)

6. Email Marketing & Wholesale Communications

If you opt-in to marketing communications:

  • Your information may be added to our wholesale mailing list;

  • You may receive promotional offers, product updates, or corporate pricing information.

You may unsubscribe at any time using the unsubscribe link in our communications.

We do not sell or rent personal information to third parties.

7. Information Sharing

We may share necessary information with:

  • Third-party branding suppliers

  • Printing companies

  • Courier service providers

  • IT service providers

  • Accountants or regulatory authorities where required by law

Information shared is limited to what is necessary to fulfil business purposes.

All third parties are required to protect personal information appropriately.

8. Use of Shopify Platform

This website is hosted on Shopify.

Shopify may store data on secure servers located outside South Africa.

Where cross-border data transfers occur, appropriate safeguards are in place in accordance with POPIA.

9. Analytics & Cookies

This website uses:

  • Google Analytics

  • Essential website cookies

Cookies are used to:

  • Improve website functionality

  • Analyse website traffic

  • Understand user behaviour

By continuing to browse this website, you consent to the use of cookies.

You may disable cookies in your browser settings; however, this may impact functionality.

10. Data Security

We implement reasonable technical and organisational measures to protect personal information against:

  • Unauthorised access

  • Loss

  • Misuse

  • Alteration

  • Disclosure

Despite these safeguards, no internet transmission is entirely secure.

11. Retention of Information

We retain personal information only for as long as necessary to:

  • Fulfil quotation or business purposes;

  • Maintain business records;

  • Comply with legal and tax requirements.

12. Your Rights Under POPIA

You have the right to:

  • Access your personal information;

  • Request correction of inaccurate information;

  • Object to processing;

  • Withdraw marketing consent;

  • Request deletion where legally permissible;

  • Lodge a complaint with the Information Regulator of South Africa.

Information Regulator:
Website: https://www.justice.gov.za/inforeg/
Email: inforeg@justice.gov.za

13. Confidentiality

Alice Umbella (Pty) Ltd treats wholesale enquiries and corporate information as confidential and uses such information solely for legitimate business purposes.

14. Changes to This Policy

We reserve the right to amend this Privacy Policy at any time.

Updates will be published on this website.

15. Contact Information

For privacy-related enquiries, please contact:

Email: info@aliceumbrellas.co.za
Telephone: 011-728-8320